... but once they make a choice,
they typically lose some of that
freedom

... and have to live with the
choice(s) they made.

• Select a cell phone carrier
  (and be stuck with a multi-year contract)
   
• Select a bank
  (lot of effort to subsequently change direct deposits,
  automatic payments, safe deposit box, etc.)
   
• Buy a house
  (with mortgage, predefined school and utility districts,
  limits on changing jobs, etc.)
   
• Select an insurance company for one policy
  (with discount bundled policies,
  discounts for years without a claim, etc.)
   
• Select a body tatoo
   
• Get married
   
• Drive a car under the influence